Codes and Conventions 

 There are three categories of codes that may be used to convey meanings in media messages: technical codes, which include camera techniques, framing, depth of field, lighting and exposure and juxtaposition; symbolic codes, which refer to objects, setting, body language, clothing and colour; and written codes in the form of headlines, captions, speech bubbles and language style.

 Codes and Conventions,
Examples;

• using a celebrity to sell the product 
• been unusual
• brand name advertised over and over 
• using a popular song to sell
• Catch tag line 
• using guilt 
• shot styles 
• style 

 NME's Demographic

 NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*.
The nme.com audience is made up of key demographic groups that can be difficult to target through other media: - 65% Male*
50% 16-24*
23% 25-34*
79% ABC1*
Quote from ICP Ignite This shows that
http://www.webwindows.co.uk/what-does-abc1-mean
http://www.bauermedia.co.uk/Brands/Empire/
The demographic above shows that the main audience is the middle class.